Schuyler Hagglund

To utilize my marketing, communications and new media skill sets to obtain a position within the entertainment marketing and sales promotion industry

- New media marketing for BLUE MAN GROUP Megastar World Tour
- Strategic online marketing systematization
- Develop unique digital marketing campaigns
- Mediate website design, format and layout

- Business-to-business marketing of product/brand
- Consumer marketing of product/brand
- Handle merchant relationships within website
- Data entry and web data management

- Experienced with rich Internet applications (widgets, streaming video)
- Created beneficial marketing and sales partnerships with third party companies
- Managed content and media on multiple web properties
- Experienced in live entertainment production

- Developed and implemented on-going branding strategies
- Worked extensively with business development/sales department
- Air Personality - iChannel morning show
- Fulfilled on-site promotions at concerts, festivals, etc.
- Implemented/updated website content for iChannel.fm

- Expert in web site behavior and management
- Very knowledgeable in new music/entertainment and social trends
- Proficient in new media/interactive sales and promotion
- Knowledge of online product marketing promotion and ROI
- Ability to analyze products, customers and market dynamics
- Strong verbal and presentation communication skills
- Very adapt with Microsoft Word, Excel and PowerPoint
- Strong use of Adobe PhotoShop, Acrobat and Illustrator
- Able to prioritize, multitask and work in dynamic environment
- Excellent communication and analytical skills
- Very proficient with both Mac and PC

Also extremely knowledgeable in:

• Mobile advertising (SMS/MMS)
  

• Search analytics
  

• Search inclusion
  

• Pay-per-click advertising
  

• Affiliate advertising
  

• Cost per impression
  

• Cost per action
  

• Contextual advertising
  

• Social media optimization
  

• E-mail marketing
  

• Interactive advertising
  

• Display advertising
  

• Paid inclusion
  

• Revenue sharing
  

• Google AdSense
  

• Google AdWords

In my spare time I enjoy cooking, travel, camping, cycling, weight training, kickboxing, playing guitar and spending time with my two puppies Ash and Arnold and my beautiful wife, Erin.

New Media, Marketing, Technology, Promotion, Music, Events